Business Going Global
We help you scale your business in EMEA.
The world is your oyster -
where will your business go next?
Before your company takes the leap and expands into new international markets, it is important to have the right strategy to navigate the challenges that await.
How we do things
Expanding to new markets requires more than duplicating past efforts.
When growing globally, expansion strategies should be customised to fit your company’s specific needs and capabilities, goals, industry, and unique circumstances.
Having firsthand experience: how lacking customer centricity, skipping market testing, and ignoring localisation needs can derail a business; our advisory focuses on de-risking our clients global expansion agenda - striving a balance between fast and considerate action.
Performance with Purpose
We assist our clients in increasing the demand for their business and its visibility by highlighting the benefits their business purpose offers their customers.
By applying the jobs-theory we market-fit your offering, by looking from the outside in (how customers perceive value).
Having the right in-market team is crucial for your success. We are not only looking for skill-fit and mindset-fit but also for culture-fit that lives through your organisational values and purpose.
“It’s time to move from software-centred to service-centred. In an increasingly competitive market, competing solely over product features won’t propel your revenue.
It’s how you serve your customers, that moves the needle.”
Yvonne, Founder and Growth Architect
Catapult your business to the next level
90min “Intensive”
Consultation
In a 90-minute video consultation call “Intensive” we look at your most burning topics - based on where you are in the process of global expansion. You can find actionable guidance on:
Review of your expansion strategy or guide first fact finding
Evaluate your commitment to the new market
Product readiness for international markets
Lead Gen approach for international customers
How to build your audience and demand
Messaging - understand and adapt to the “cultural voice”
How to build a remote team
How to lead a diverse team and foster high performance
Refine your sales process to fit your Global Business model
Globalisation and GTM advisory
We provide bespoke Global GTM advisory where we help expedite your global expansion journey and define what exactly needs to happen to power-shoot your growth plan:
Develop an international expansion strategy that clarifies aims and objectives
Assess and select the most promising markets and getting started
Design a new market entry strategy ( Brand building and Thought Leadership, LeadGen, Sales Process)
Building your global expansion team - assess who existing team members are fit for purpose and what additional skills are needed
International Hiring and how to build an in-market team
Organisational readiness to run a global business (invoicing and finance, employee benefits etc)
Fractional Growth
Leadership
A Growth/Sales Leader that is based and experienced in your target region can elevate the outcome of your business expansion. We provide fractional expertise to reach your global expansion goal faster.
Shape growth agenda in EMEA
Optimise sales approach
Drive international GTM strategy
Hire local talent that fits your business needs and culture
Lead in-market team to first wins
Interact regularly and guide central leadership team on long-term expansion strategy
Sales Coaching, Sales Management
Build Engagement-based Performance Culture
Yvonne - Founder of the Sproutling
