Building your future-fit and truly remarkable business

“To future-fit our businesses we need to expand the narrative from b2b (business to business) to p4p (people for people).”

— Yvonne, Founder of the Sproutling

Working with me

I bring my real-world experience and candor to each of my client-partner relationships. As a seasoned business leader with broad expertise, paired with passion and creative resourcefulness, I inspire and guide business leaders to design a connection-driven strategy that creates engagement with customers, employees, investors, partners, and communities.

“Employees are the lifeblood of your business and the champions of your customer experience commitment. If you want to grow your business and stay competitive, investing in people is no longer an option, but a necessity.”

Fields of expertise 

My primary motivation is to promote organizational growth and individual advancement. Throughout my career, I have gained extensive experience in various areas surrounding these topics; including international sales leadership, strategic marketing, human capital and culture advisory, as well as systemic-strengths- and culture coaching.

By combining these skills, I can provide clients with a comprehensive perspective on all aspects of growth, including business development, sales processes, value propositioning, as well as the human side of growth: employee and customer experience.

I drive growth through a holistic, people-centered perspective. Below are some examples of the impactful work I deliver for my clients. If you're unsure whether I'm the right fit for supporting your business’ evolution, let's schedule an introductory call.

Fractional Chief Sales/Growth/or
Revenue Officer

I help startups and scaleups build, coach, and lead their sales teams to free up founders' capacity. I use my experience to implement a sales-performance and development process: strenghts and engagement-focused

EMEA Growth Readiness Advisor

I have a proven track record helping US-headquartered SaaS companies to expand their business in EMEA. I led growth initiatives out of London, Dubai and Cape Town and I am now based in Munich.

Brand Integrity and Customer Loyalty

I guide you to get clarity on your business purpose and align with your business strategy. Learn how to lead through your purpose and how to turn purpose into profit. Brand Integrity is not a part of the (equally important) traditional branding process, that focuses more on perception, whereas integrity is build on trust.

Culture, Values
and Performance

I help turning your sales team into brand advocates, your customers feel inspired by. And redesign your value proposition to align with your customers’ values.

Stakeholder Orientation

We create stakeholder value over shareholder value by understanding and mapping your stakeholder ecosystem an design connection-driven strategies that are reflected at every level of your business’s decision making. Unlocking your stakeholder ecosystem means unlocking sustainable profit.

Employee Fulfillment

Employee fulfillment is the evolved version of employee engagement. For businesses to succeed they depend on a great team (may it be 3, 100 or 500 people). I help you to become and remain the employer of choice through people and value-centered strategies.

  • Yvonne has very impactful observations. Working with her helped us to sharpen our go to market strategy in Europe. Her cross-functional expertise helped us to de-risk our growth agenda and set the right priorities.

  • Yvonne's ability to assess and provide insights into talent is impressive. Through her, we gained clarity on our people requirements and role fit for our team. She also is a strategic communicator who guided us on change communication that we needed to put in place.

  • Bringing Yvonne in as a Fractional Sales Leader helped us to build the right sales team and to move forward with our business. She has a great sense of what needs to happen or what is currently not working.